Callaway Cuts Ties With Good Good Golf Over a Widely Condemned Ad

A commercial showing a male co-founder shoving a female golfer to the ground ended a three-year partnership within days — and cost Callaway's stock a real chunk of its value.

By Miles Ashworth · 27 Aug 2026 · 1 min read · United Kingdom edition

A golf driver and ball. Photo: Skitterphoto, via Wikimedia Commons (CC0).

Callaway Golf ended its three-year partnership with content brand Good Good Golf on 27 August, after a commercial for their joint Quantum Driver sparked widespread backlash. The ad showed Good Good co-founder Garrett Clark rushing to his golf bag and pushing golfer Alexis Miestowski to the ground to stop her reaching the club first — footage many viewers said depicted violence against women.

Callaway's CEO apologised directly and said the company would commit $1 million to organisations working to prevent violence against women, on top of ending the Good Good partnership entirely.

The fallout went beyond one company's decision: retailers including Golf Galaxy, Dick's Sporting Goods and the PGA Tour Superstore began pulling Good Good products from shelves, and the PGA Tour's own CEO publicly criticised the ad. Callaway's stock price fell from a mid-July high of $19.66 to $15.60 as the story spread.

Golf's sponsorship culture leans heavily on exactly this kind of content-creator partnership now — brands like Good Good have built real audiences making golf entertainment, not just equipment reviews. This is a reminder of how fast that relationship can end when the content itself becomes the story, and how directly it can hit the bigger, publicly-traded partner's own numbers.